Tribe Magazine Readers, 1998

Tribe was mostly distributed at street fashion retailers and record stores across Canada, but we  loved distributing copies directly to ravers at raves. Granted, there was hardly enough light at the events to read the mag – but ravers always found a way. We purposely used fonts that could be seen easier in low light. Read by glowstick, lighter, or in the guaranteed light of the washroom, Tribe provided the news and a welcome break from dancing. Besides, your picture might be in it! Or at worst you could sit on it to protect the phat pants from the rave goo on the floor.