Why do some products engage attention while others suck? What makes us engage with products out of sheer habit?
Nir Eyal answers these questions by explaining the “Hook Model”: a four step process built into the products of many successful companies to shape customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back over and over again, without depending on costly advertising or hard sell messaging.
Hooked is based on Eyal’s years of research, consulting, and practical experience. It is a how-to guide for building better products.
Hooked is easy to read and written for product managers, designers, marketers, startup founders, and anyone who wants to learn how behavior science can impact the bottom line through behavioral design.
Nir’s blog also is worth checking out here.